ELEVATE COMMUNICATIONSIn the fall of 2015, I worked as a part of a student-driven public relations firm, Elevate Communications, to help Capital Area Special Olympics of Louisiana (CASOL) rebrand a local identity and raise funding within the greater Baton Rouge community.
As the strategy director, I was responsible for all strategic messaging and helped to establish CASOL's new slogan: "What we raise here, stays here." This phrase has become the basis for the campaign and can be reflected in all materials. |
RAISE THE ROOF:
As the strategy director for Elevate Communications, I worked closely with the event director to assist in planning CASOL's fundraiser Raise the Roof. I assisted in the strategic planning process, wrote CASOL’s promotional material including the sponsorship packet, brochure and donation card, drafted social media content, secured sponsorships and helped develop the event layout. The fundraiser targeted potential donors and supporter, specifically mothers in the capital area.
Promotional banner attributed to Tori Freeman
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Highlights from Raise the Roof. Photos attributed to Madison Scullin.
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CASOL BROCHURE:
Capital Area Special Olympics of Louisiana (CASOL) was looking to rebrand itself as a separate entity within the national chapter. As the strategy director for Elevate Communications, I drafted the content for the following brochure and developed CASOL’s new slogan “What we raise here, stays here” to accompany it’s upcoming capital campaign. The brochure is intended to encourage potential donors and sponsors to “stay local” and support Baton Rouge’s capital area.
SOCIAL MEDIA CONTENT CALENDAR:
As the strategy director for Elevate Communications, I drafted all promotional content for Capital Area Special Olympics of Louisiana’s (CASOL) fundraiser Raise the Roof targeted for potential supporters, more specifically mothers in the greater Baton Rouge Community. The following is the social media content calendar for the event with times, links, content, images and platform details for all posts.